{"id":609,"date":"2026-05-25T00:03:23","date_gmt":"2026-05-25T00:03:23","guid":{"rendered":"https:\/\/blog.mailbys.com\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\/"},"modified":"2026-06-17T04:12:10","modified_gmt":"2026-06-17T04:12:10","slug":"nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat","status":"publish","type":"post","link":"https:\/\/blog.mailbys.com\/eu\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\/","title":{"rendered":"Nola idatzi klik egiten duen posta elektroniko jarkiezineko kontu bat"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Mezu elektroniko baten gaia zure mezuaren eta erabiltzaileen arteko lehen iragazkia da. Atea ireki diezaiokezu irekiera-tasa ikusgarri bati\u2026 edo zure emaila ahaztera kondenatuko duzu. Email marketinean, <strong>gaia arrakastaren % 50 da:<\/strong> zehaztu hartzaileak klik egingo duen edo zure mezua sarrera-erretiluan lurperatuta geratuko den.  <\/p>\n\n<p class=\"wp-block-paragraph\">Albiste ona da gai jarkiezinak idaztea ez dela zorte kontua, teknika kontua baizik. Hemen duzu zure kanpainen irekiera-tasa handitu, jakin-mina piztu eta lotzen duten gaiak sortzeko gida bat. <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Zergatik da hain garrantzitsua?<\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Iragarki baten, artikulu baten edo bideo biral baten titular gisa funtzionatzen du gaiak: erabiltzaileak ikusten duen lehen gauza da, eta denbora inbertitu ala ez erabakiarazten dio. Zure emaitzetara sartzeko atea da: irekiera, klik, bihurketak eta salmentak. <\/p>\n\n<p class=\"wp-block-paragraph\">Kontu on batek hau egin behar du:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Atentzioa eman hamarnaka emailen artean.<\/strong><\/li>\n\n\n\n<li><strong>Berehalako balioa transmititu.<\/strong><\/li>\n\n\n\n<li><strong>Jakin-mina edo presa piztea.<\/strong><\/li>\n\n\n\n<li><strong>Konfiantza sortzea (spam hotsik ez egitea).<\/strong><\/li>\n\n\n\n<li><strong>Klik egitera gonbidatu, engainatu gabe.<\/strong><br\/><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Gainera, gogoratu email marketina dela merkatuan ROI handiena duen kanaletako bat; beraz, zure gaiak optimizatzeak emaitzak biderkatzen ditu.<\/p>\n\n<p class=\"wp-block-paragraph\">Estatistikek babesten dute:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong> \ud83d\udc49 Pertsonen % 47k erabaki du mezu elektroniko bat irekitzea gaiagatik bakarrik.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 % 69k mezu elektroniko bat markatzen du spam gisa, lerro horretan irakurtzen duenaren arabera.<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/output-4-1024x537.png\" alt=\"\" class=\"wp-image-163\" style=\"width:614px;height:auto\" srcset=\"https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/output-4-1024x537.png 1024w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/output-4-300x157.png 300w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/output-4-768x403.png 768w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/output-4-1536x806.png 1536w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/output-4-2048x1075.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Lotzen duen e-postako gai bat idazteko gakoak<\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">\u2714 1. Izan argia, baina ez aspergarria <\/h3>\n\n<p class=\"wp-block-paragraph\">Argitasunak beti irabazten du. Erabiltzaileak jakin nahi du zergatik ireki beharko lukeen zure helbide elektronikoa. Baina argitasunak ez du zerikusirik sormenarekin.  <\/p>\n\n<h3 class=\"wp-block-heading\">\u2714 2. Kuriositatea aktibatzen du klikbait delakora erori gabe <\/h3>\n\n<p class=\"wp-block-paragraph\">Jakin-mina oso motor indartsua da. Spam itxura duten gehiegikeria artifizialak saihesten ditu. Garunak gorroto ditu ezezagunak. \u00abInformazio-tarte\u00bb bat ematen badiogu, osatu egin nahi du.   <\/p>\n\n<h3 class=\"wp-block-heading\">\u2714 3. Pertsonalizatu ahal duzun guztietan <\/h3>\n\n<p class=\"wp-block-paragraph\">Gai pertsonalizatuen irekiera-tasa <strong>% 20 eta % 50<\/strong> artean igo da. Pertsonalizazioak ez du zertan izenekin bakarrik izan. Portaeraz ere funtzionatzen du. Guri zerbait ekartzen digutela sentitzen dugun emailak bakarrik irekitzen ditugu.   <\/p>\n\n<h3 class=\"wp-block-heading\">\u2714 4. Erabili zenbakiak: sinesgarritasuna ematen dute <\/h3>\n\n<p class=\"wp-block-paragraph\">Zenbakiek egitura, argitasuna eta berehalako balio-sentsazioa sortzen dute.<\/p>\n\n<h3 class=\"wp-block-heading\">\u2714 5. Presaz jokatzen du (presiorik egin gabe) <\/h3>\n\n<p class=\"wp-block-paragraph\">Larrialdiak zerbait galtzeko beldurra aktibatzen duelako funtzionatzen du (FOMO). Garrantzitsua: erabili neurrian.<\/p>\n\n<h3 class=\"wp-block-heading\">\u2714 6. Eutsi gaiari, labur eta zuzen <\/h3>\n\n<p class=\"wp-block-paragraph\">Irekiera gehienak mugikorretik egiten dira. Helburua: <strong>5-7 hitz<\/strong> edo 45 karaktere baino gutxiago. Garunak azkarrago prozesatzen du zehatza eta laburra dena.  <\/p>\n\n<h3 class=\"wp-block-heading\">\u2714 7. Erabili emojiak zure markarekin bat badator bakarrik <\/h3>\n\n<p class=\"wp-block-paragraph\">Emojiek irekiera-tasa handitu dezakete, baina zure markak horretarako aukera ematen badu eta testuingurua ematen badute bakarrik. Emojiek % 15 eta % 40 artean handitu dezakete irekiera-tasa, baina ez dira beti egokiak, saihestu itzazu sektore formalagoetan.  <\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/EMOJIS-MAILBYS-ARTICULO-2-819x1024.png\" alt=\"\" class=\"wp-image-164\" style=\"width:448px;height:auto\" srcset=\"https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/EMOJIS-MAILBYS-ARTICULO-2-819x1024.png 819w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/EMOJIS-MAILBYS-ARTICULO-2-240x300.png 240w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/EMOJIS-MAILBYS-ARTICULO-2-768x960.png 768w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/EMOJIS-MAILBYS-ARTICULO-2.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Saihestu behar dituzun erroreak<\/h2>\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">\u274c Gehiegizko eta letra larriko zeinuak gehiegi erabiltzea (\u00abESKAINTZA HARRIGARRIA\u00bb).<\/p>\n\n<p class=\"wp-block-paragraph\">\u274c Barruan dagoena baino gehiago agindu. Ez esan gezurrik, ezta esajeratu ere: Iragazkiek gaiaren eta edukiaren arteko inkoherentziak detektatzen dituzte. <\/p>\n\n<p class=\"wp-block-paragraph\">\u274c Kontu luzeegiak.<\/p>\n\n<p class=\"wp-block-paragraph\">\u274c Ohiko spam hitzak: \u00abdoan\u00bb, \u00abeskaintza\u00bb, \u00abdirua\u00bb, etab.<\/p>\n\n<p class=\"wp-block-paragraph\">\u274c Bidali gai bera zure zerrenda osora: segmentatu.<\/p>\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">A\/B probak: nola jakin zer gaik funtzionatzen duen ondoen<\/h2>\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">A\/B probak tresna ahaltsuenetako bat dira email marketinean. A\/B proba batek aukera ematen dizu gaiaren bi bertsio desberdin zure zerrendaren zati batera bidaltzeko, errendimendu onena zein duen neurtzeko eta irabazlea gainerako hartzaileentzat erabiltzeko. <\/p>\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/TEST-AB-1024x576.png\" alt=\"\" class=\"wp-image-165\" style=\"width:446px;height:auto\" srcset=\"https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/TEST-AB-1024x576.png 1024w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/TEST-AB-300x169.png 300w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/TEST-AB-768x432.png 768w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/TEST-AB-1536x864.png 1536w, https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/TEST-AB.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Mezu elektroniko bererako bi gai desberdin sortzean datza. Bidali bertsio bakoitza zure datu-basearen ehuneko batera (adibidez, % 10 eta % 10). Sistemak irekiera gehien zein lortzen dituen neurtzen uztea. Bidali irabazlearen gaia zerrendako gainerako % 80ra. Zure benetako entzuleekin (ez zure intuizioekin) zer mezu mota konektatzen duen hobekien jakiteko metodorik fidagarriena da.    <\/p>\n\n<p class=\"wp-block-paragraph\">Ez du axola zer esperientzia duzun gaiak idazten: kontua da erabiltzaileek bakarrik erabakitzen dutela zeinek funtzionatzen duen ondoen.<\/p>\n\n<p class=\"wp-block-paragraph\">Horrek zure irekierak areagotzen ditu, zure klik tasa hobetzen du eta zure bihurketak optimizatzen ditu kanpaina osoa aldatu beharrik gabe. Erraza, azkarra eta oso eraginkorra da. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Gaia zure lehen aukera da (eta baliotsuena)<\/h2>\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Gai jarkiezin bat idazteak ez du eskatzen sormen-jeinu bat izatea: zure entzuleak ezagutzea, balioa ematea eta teknika jakin batzuk jarraitzea eskatzen du. Kontua zure lehen inpresioa da\u2026 eta lehen inpresioa saldu egiten da. <\/p>\n\n<p class=\"wp-block-paragraph\">Lotu maitasunez, eta ikusiko duzu nola handitzen diren zure irekierak, zure klikak eta zure kanpainen eraginkortasuna.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mezu elektroniko baten gaia zure mezuaren eta erabiltzaileen arteko lehen iragazkia da. Atea ireki diezaiokezu irekiera-tasa ikusgarri bati\u2026 edo zure emaila ahaztera kondenatuko duzu. Email marketinean, gaia arrakastaren % 50 da: zehaztu hartzaileak klik egingo duen edo zure mezua sarrera-erretiluan lurperatuta geratuko den. Albiste ona da gai jarkiezinak idaztea ez dela zorte kontua, teknika kontua [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[46],"class_list":["post-609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posta-elektronikoko-marketina","tag-castellano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nola idatzi klik egiten duen posta elektroniko jarkiezineko kontu bat - Blog Mailbys<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mailbys.com\/eu\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nola idatzi klik egiten duen posta elektroniko jarkiezineko kontu bat - Blog Mailbys\" \/>\n<meta property=\"og:description\" content=\"Mezu elektroniko baten gaia zure mezuaren eta erabiltzaileen arteko lehen iragazkia da. Atea ireki diezaiokezu irekiera-tasa ikusgarri bati\u2026 edo zure emaila ahaztera kondenatuko duzu. Email marketinean, gaia arrakastaren % 50 da: zehaztu hartzaileak klik egingo duen edo zure mezua sarrera-erretiluan lurperatuta geratuko den. Albiste ona da gai jarkiezinak idaztea ez dela zorte kontua, teknika kontua [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mailbys.com\/eu\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Mailbys\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-25T00:03:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T04:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.mailbys.com\/wp-content\/uploads\/2025\/11\/portada-blog-mailbys.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Naroa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naroa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutua\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.mailbys.com\\\/eu\\\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.mailbys.com\\\/eu\\\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\\\/\"},\"author\":{\"name\":\"Naroa\",\"@id\":\"https:\\\/\\\/blog.mailbys.com\\\/#\\\/schema\\\/person\\\/cd964ca65945eacb5365dd3a90aeec78\"},\"headline\":\"Nola idatzi klik egiten duen posta elektroniko jarkiezineko kontu bat\",\"datePublished\":\"2026-05-25T00:03:23+00:00\",\"dateModified\":\"2026-06-17T04:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.mailbys.com\\\/eu\\\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\\\/\"},\"wordCount\":623,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.mailbys.com\\\/eu\\\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.mailbys.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/portada-blog-mailbys.png\",\"keywords\":[\"Castellano\"],\"articleSection\":[\"Posta elektronikoko marketina\"],\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.mailbys.com\\\/eu\\\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.mailbys.com\\\/eu\\\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\\\/\",\"url\":\"https:\\\/\\\/blog.mailbys.com\\\/eu\\\/nola-idatzi-klik-egiten-duen-posta-elektroniko-jarkiezineko-kontu-bat\\\/\",\"name\":\"Nola idatzi klik egiten duen posta elektroniko jarkiezineko kontu bat - 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Atea ireki diezaiokezu irekiera-tasa ikusgarri bati\u2026 edo zure emaila ahaztera kondenatuko duzu. Email marketinean, gaia arrakastaren % 50 da: zehaztu hartzaileak klik egingo duen edo zure mezua sarrera-erretiluan lurperatuta geratuko den. 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