Why are your emails going to spam? This is how your emails are filtered.

You spend hours designing the perfect Mailbys campaign, crafting a brilliant subject line, and when you finally hit “send”… silence. You check the stats the next day and the open rates are abysmal. What happened? Well, your emails ended up in the spam folder. For any business, an email not reaching the main inbox is […]

How to write an irresistible email subject line that generates clicks

The subject line of an email is the first filter between your message and your audience. It can open the door to a spectacular open rate… or condemn your email to oblivion. In email marketing, the subject line is 50% of the success: it determines whether the recipient will click or if your message will […]